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About Us

Park City Chamber & Visitors Bureau is a community leader in Summit County, Utah, serving residents, businesses, employees, visitors, our natural environment, and our government and non-profit partners through

  • Convening important community conversations, establishing community networks, advocating for equitable economic prosperity, and collaborating on issues related to our mission.
  • Implementing educational programs for visitors, residents, and businesses that support a vibrant economy, amplify our sustainability efforts, and foster positive interactions.
  • Marketing, promotion, and sales efforts that draw visitation aligned with the Sustainable Tourism Plan and our community values.
  • Collaborating on visitor management efforts that influence visitor behavior, enhance education, and leverage relationships in the community to mitigate tourism impacts.

Strategic Plan

We are proud to lead an engaged business community committed to balancing economic vitality, environmental protection, historic and cultural stewardship and first-class facilities for travelers from everywhere. At the Chamber & Visitors Bureau, we are all about achieving a sustainable balance, exploring our potential, serving Park City with joy, and elevating our mission to be the world leader in creating an enlightened, conscious tourism economy.

Cover of Strategic Plan

Mission

We serve our mountain community, inspire sustainable travel, drive equitable economic prosperity, and catalyze positive change.

Vision

We embrace the world, acting as a global model of community stewardship and authentic experiences.

Values

We believe in:

Service

We foster meaningful relationships in our team and our communities — we put others first in our work.

Joy

We are grateful, positive, enthusiastic, and generous — we take great pride in our work and region.

Exploration

We promote our community and travel, express curiosity, and explore new places and ideas.

Elevation

We have grit and arrive every day motivated to work hard for progress.